SEO - What Is SEO

SEO - SEARCH ENGINE OPTIMIZATION

What Is SEO ? Or What is Search Engine Optimization

Seo means optimizing your website for search engines and getting traffic by organic or free search results. We do Seo of a website so that it can b on top of the organic search result listing of any search engine.

Every Search engine has its own algorithm to for search result listing. So if you want to be on top of the search you have to optimize your website according to the algorithm. For example, PageRank, Panda, Penguin, Hummingbird are Google's  algorithms. So if you want your website on top of Google search results then you have to optimize your website according to these algorithms.

Search engines have almost every information and people depend on the search engines everyday to find what they need. So search engines need to take a lot of information and spit up the best answer for every search made by people which is not an easy job. So how do they do that?

Google and Bing collect information about every page on the web so that they can help people find exactly what they are looking for. Every search engine has its own way  for turning that information into useful search results. This way  is call an algorithm. If you own a website search results matter. When your page has higher rankings they help more people find you. So to ensure this your website should have all the things a search engine needs. This is called Search Engine Optimization Or SEO.

Lets take a Look on Some main factors : 

1. Words Matter - Search engines account for every word on the web. This way when some one searches for something for example smartphone the search engine can narrow the results to only the pages that are about smartphones.

2. Titles Matter - Each page on the web has an official title but you may note ever see it because it is in the code.

<title> this is official </title>

Search engines pay a lot of attention to page titles.

3. Links matter - Links between websites matter. When one webpage links to another its usually a recommendation telling readers this site has good information. A webpage with a lot of links coming to it can look good to search engines but some people try to fool the search engine by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a site has a lot of them and the account for it by giving links from trustworthy sites.

4. Words in links - The words that are used in links matter. If your webpage says Amazon has a lot of books and the word 'books' is linked, search engine can establish that amazon.com is related to the word books. This way when someone searches for books that site will rank well.

5. Reputation - Search engines do care about reputation. Sites with a consistent record a fresh engaging content in growing number of quality links may be consider as rising star and do well in search rankings.

These all are basics. The algorithms are refined and changed all the time. Good SEO is making sure that your website has good content that supported by the algorithms of search engines.