New Google AdWords Structured Snippet Extension is Rolling Out
Google is rolling out new structured snippet extension by which advertisers will have more control over what exactly shows up in their structured snippet text ads.
It is slightly different from the dynamic snippet. Advertiser will be able to select values i.e. amenities, product type, brands to improve your campaign and add values he want under that list and in the order he wants.
So what is the actual difference between the callout snippet and the structured snippet?
According to Google callout should be used to “highlight what makes your business or products or services unique,” and structured snippet to "highlight a specific aspect of the products or services you offer.”
Callout and Structured both can be used together so you should make sure that you are not duplicating what you are highlighting in both of them.
You can read more differences in the AdWord blog post.
Structured snippets are rolling out in next few weeks in for now will only be available in english.
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